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Case studies

Work that moved the numbers that matter.

Every case study below shows the challenge, what we built and the measured outcome — and says so plainly where we do not yet hold verified figures, rather than inventing a percentage.

18
Case studies published
13
Industries covered
13
Services represented
6
Markets served
Scaling organic reach for India's long-standing SMB accounting platformB2B SaaS · Web & SEO
Technical SEOContent WritingWeb DevelopmentGEO

Scaling organic reach for India's long-standing SMB accounting platform

BUSY has served Indian businesses for over thirty years and supports 600,000+ of them. The work centred on making that scale legible to search — across twenty industry verticals, four product tiers and a deep library of GST guidance.

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Merchandising a 7-category electronics range around how people actually shopEcommerce · Shopify
Shopify DevelopmentCROEcommerce SEOProduct Uploading

Merchandising a 7-category electronics range around how people actually shop

UBON sells wireless audio and mobile accessories across seven categories and a ₹199–₹7,599 price span. The work focused on the gap between a large catalogue and a customer who arrived knowing only that they wanted earbuds for the gym.

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Search architecture for North America's largest roofing manufacturerEnterprise · Manufacturing
Technical SEOContent WritingUI/UX Design

Search architecture for North America's largest roofing manufacturer

GAF manufactures residential and commercial roofing and waterproofing across thirty US sites, with roughly 4,800 employees and the continent's best-selling shingle line. Work at this scale is less about adding pages and more about stopping thousands of existing ones from competing.

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Multi-market local SEO for a veteran-owned roofing contractorLocal Services · Multi-market SEO
Local SEOWeb DevelopmentPPC & AdsCRO

Multi-market local SEO for a veteran-owned roofing contractor

Roofing USA serves homeowners across Charleston, Columbia and Bluffton, and commercial clients in five states. A BBB A-rated, GAF Master Elite certified contractor competing in one of the most aggressive local-search categories there is.

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Turning an industrial catalogue into a B2B lead engineB2B Industrial · Lead Generation
Web DevelopmentTechnical SEOContent Writing

Turning an industrial catalogue into a B2B lead engine

Vikas Trading supplies UPS systems, solar inverters, servo stabilisers, isolation transformers, harmonic filters and industrial batteries into power, telecom, railways, mining and defence. Long sales cycles, technical buyers, high order values.

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Launching Uttar Pradesh's first drive-in cinema onlineEntertainment · Local & Booking
Web DevelopmentLocal SEOSocial MediaUI/UX Design

Launching Uttar Pradesh's first drive-in cinema online

NK Cinemas is UP's first drive-in theatre — 200 cars, a fully digital screen rather than a projector, and a multi-cuisine restaurant serving to your vehicle. A genuinely novel format, which is both the opportunity and the problem.

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Organic traffic up 64.22% for a skin treatment clinicHealthcare · SEO
SEOLocal SEOContent Writing

Organic traffic up 64.22% for a skin treatment clinic

A private dermatology and aesthetics clinic competing against national chains with far larger budgets — won on specificity rather than spend.

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49.8% organic traffic growth in five months for a coach operatorTransport · SEO
SEOLocal SEOTechnical SEO

49.8% organic traffic growth in five months for a coach operator

A coach and minibus hire operator whose site ranked for the company name and almost nothing else — despite serving dozens of route and occasion queries with real demand.

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Organic traffic up 305% for a commercial printerPrint & Manufacturing · SEO
SEOTechnical SEOContent Writing

Organic traffic up 305% for a commercial printer

A commercial print business with an enormous product matrix — every product multiplied by size, stock, finish and quantity — and a site that surfaced almost none of it to search.

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Ranked #1 in the USA for a party rental businessEvents · Local SEO
Local SEOSEOCRO

Ranked #1 in the USA for a party rental business

Table and chair rentals, party tents, event décor and equipment for birthdays, weddings, corporate events and private parties. Strong offline demand, almost no qualified leads coming from the site.

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Ranked #1 in Milton Keynes for a clinical massage practiceHealthcare · Local SEO
Local SEOSEOWeb Development

Ranked #1 in Milton Keynes for a clinical massage practice

A clinical — not spa — massage practice, competing in local search against beauty salons and wellness spas whose offering looks similar to a search engine but isn't at all similar to a patient.

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Building search visibility for a pre-purchase car inspection serviceAutomotive · SEO
SEOLocal SEOContent Writing

Building search visibility for a pre-purchase car inspection service

Pre-purchase vehicle inspection — a service most used-car buyers don't know exists until someone tells them, which makes it an awareness problem before it's a ranking problem.

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Growing organic traffic for a pilot training academyEducation · SEO
SEOContent WritingTechnical SEO

Growing organic traffic for a pilot training academy

Flight training is a high-value, long-consideration purchase where prospective students research for months across licence types, career paths, costs and visa requirements before enquiring.

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Global SEO for a jewellery ecommerce brandEcommerce · International SEO
Ecommerce SEOTechnical SEOContent Writing

Global SEO for a jewellery ecommerce brand

Selling jewellery across multiple countries and currencies, where the same product is searched by material, occasion, gemstone and gift recipient — and the vocabulary changes by market.

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Organic sales and traffic growth for a children's toy retailerEcommerce · SEO
Ecommerce SEOContent WritingCRO

Organic sales and traffic growth for a children's toy retailer

Toy retail is bought by adults for children, searched by age and occasion, and almost entirely decided in an eight-week window before Christmas.

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Google Ads for a dental clinicHealthcare · Google Ads
PPC & AdsCRO

Google Ads for a dental clinic

Dental advertising is expensive per click and unforgiving of sloppy targeting — a wasted click on a high-value implant keyword costs more than most industries pay for a lead.

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Google Ads conversion rate improvement for a skin clinicHealthcare · Google Ads
PPC & AdsCRO

Google Ads conversion rate improvement for a skin clinic

Aesthetic treatment advertising sits under strict platform restrictions on health claims and before/after imagery — the constraint is real, and most accounts respond by being vague, which converts badly.

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Google Ads conversion rate improvement for a UK local clinicHealthcare · Google Ads
PPC & AdsLocal SEOCRO

Google Ads conversion rate improvement for a UK local clinic

A single-location clinic where every click outside a realistic travel radius is pure waste — and where the phone, not the form, is how most patients actually book.

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The wider field

The products this work sits alongside.

The case studies above are ours and named. These are the category leaders our team benchmarks against when we scope a build — the standard a marketplace, a clinic booking flow or a wallet is judged by.

CommerceMobilityFintechHealthcareProperty
CareemGrabBiTaksiTangoRideTirhalTalabatDeliverooFoodoraGrubhubFreshMenuOtlobMrsoolAramexNoonCarrefoureXtraLazadaBanggoodiHerbDubizzleADCBRevolutTabbyBlendAl Ansari ExchangeAster ClinicmyAsterTeladoc HealthLybrateVaThalaAfiatoRAM ClinicsHealth InterfaceJustlife
BayutBinghattiTruliaZingatQatar AirwaysWegoHopperTripItRoadtrippersSygic TravelWanderlogPreplyVarsity TutorsTopprYocketLingoDeerWolframAlphaHingeBadooZooskHollaBeeTalkAhlam.netBotimTubiVuduIBMNexGen AIBwabtekAl MasaoodKeno Car ServicesQatar ChamberBahrain Chamber

60+brands and organisations5 sectorsreal marks, not stock badges

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