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Code Craft — web development and digital marketing
Design & UX

From fuzzy idea to product users can't put down.

End-to-end digital product design: discovery, strategy, UX, UI and design systems for SaaS and mobile products — with the commercial thinking that separates products that ship from products that sell.

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Design & UX
Product Design — at a glance
Starting from
$599.00one-time
  • Prototyping
  • Product discovery & strategy
  • End-to-end product design
Ownership
You own everything, fully assigned
Capabilities included
16+

Fixed price, agreed in writing.

Certified, awarded & reviewed
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Services we offer

Everything product design should include — and usually doesn’t.

Product discovery

Market research and user insight that de-risk the roadmap before build.

MVP definition

Ruthless scoping to the smallest product that proves the model.

UX + UI craft

Flows, wireframes and polished interfaces across every platform.

Design systems

Component libraries that scale from MVP to enterprise product.

Prototype validation

Test with target users before engineering spends a sprint.

Design partnership

Embedded ongoing design as your product grows — like an in-house team.

A design and branding team reviewing work together in a studio
The results view

Design systems, not just pretty screens.

Desktop and mobile designed together, tokens named, states covered — files your developers will thank you for.

  • Every state designed: errors, empty, loading
  • Token-based Figma libraries that scale
  • Prototypes tested with real users first
Why Code Craft

The team serious brands pick for product design.

We deliver product design as part of one accountable in-house team — designers, developers and marketers in the same room — across the USA, UK, Canada, UAE, Australia and India. Fixed prices agreed in writing, and you own everything we produce.

6
markets served
Fixed
price, in writing
30 days
notice, no lock-in
A discovery call and a fixed, itemised quote before any work starts
Clickable previews every week, so you steer while we build
A clean launch, full handover and 30 days of post-launch support
Optional monthly care — updates, backups, security and small fixes

Evidence over opinion

Research, testing and heatmaps decide — not the loudest voice in the room.

Every state designed

Errors, empty states, loading, edge cases — not just the happy path.

Token-based systems

Design systems your developers can actually build from, tokens and all.

Accessibility as standard

WCAG-aware contrast, focus and interaction patterns in every screen.

Developers in the room

Designs reviewed for buildability before you ever see them.

Content-first, not lorem ipsum

Layouts designed around your real copy and imagery, so nothing breaks the moment production content goes in.

Trusted by teams across six markets

United States United StatesUnited Kingdom United KingdomCanada CanadaUAE UAEAustralia AustraliaIndia India
Smart investment

Why product design is one of the smartest investments you’ll make.

Not a cost to minimise — money that comes back, in ways you can point to a year from now.

Fewer support tickets

Interfaces users understand without help reduce the ongoing cost of explaining your own product to customers.

Higher conversion, same traffic

Clear hierarchy and tested flows turn more of the visitors you already have into customers, at no extra ad spend.

Cheaper to extend later

A documented design system means new pages and features cost design hours, not a redesign.

Fewer costly rebuilds

Decisions validated with real users before development starts catch expensive mistakes on paper, not in production.

Faster developer handoff

Spec'd, token-based files mean less back-and-forth and fewer implementation bugs to fix after launch.

A brand that earns trust faster

Considered design shortens the distance between a first visit and a decision to buy.

How it works

How we deliver product design — step by step.

01

Discovery sprint

One-to-two weeks of research, competitor analysis and strategy that ends with a validated product direction.

02

Define the MVP

User stories, flows and scope agreed — the smallest product that can win.

03

Design & prototype

Full UX/UI with a clickable prototype tested against real target users.

04

Ship & iterate

Dev-ready system, launch support, and data-driven design iterations post-release.

Tech we use

The stack behind our product design.

Proven, boring-in-a-good-way technology — chosen for speed, security and long-term maintainability, not résumé décor.

Figma logoFigmaProduct design
Maze logoMazeValidation
Notion logoNotionResearch repository
Linear logoLinearRoadmap and issues
Storybook logoStorybookDesign system
Transparent pricing

Product Design packages & pricing.

Fixed quotes, no hourly surprises — these are honest starting points; your exact quote is itemised free within one business day.

Starter

Discovery sprint

$599.00from · one-time
  • 1–2 week discovery sprint
  • Market & competitor research
  • MVP scope & user stories
  • Validated product direction
  • Investor-ready deck
  • Handover documentation
Most popular

Growth

MVP, designed end-to-end

$1,499.00from · one-time
  • Full UX/UI for MVP scope
  • Clickable, user-tested prototype
  • Design system foundations
  • Dev-ready handoff files
  • Design QA during build
  • 90-day support

Scale

Ongoing design partnership

$3,499.00from · scoped
  • End-to-end product design
  • Scalable component library
  • Embedded, ongoing design support
  • Cross-platform (web + mobile)
  • Design QA every sprint
  • Quarterly design reviews

Prices are honest starting points for typical scope — complex projects are quoted precisely, and the quote is always free.

Deliverables

What lands in your hands.

  • Product strategy & discovery report
  • MVP scope & user stories
  • Complete UX/UI design
  • Validated prototype
  • Design system
  • Post-launch iteration support

Don’t see something you need on this list? Ask — we’ll tell you honestly whether it’s in scope, and quote it if it is.

Our guarantees

Signed into every product design engagement.

  • Fixed quote, no surprises

    The approved price is the final price for the agreed scope.

  • On-time delivery

    A dated sprint plan on day one — and we keep it.

  • 30-day post-launch support

    Bugs and tweaks after launch are on us, not on a new invoice.

  • Your IP, fully assigned

    Everything we make for you belongs to you. In writing.

From the blog

Product Design insights, free to steal.

The same thinking we bill for, written up properly — guides our clients read before (and after) hiring us.

Everything included

16 things we do inside this service.

Not a menu of upsells — this is the scope we work within. If what you need is on this list, it’s in the quote. If it isn’t, ask and we’ll tell you honestly whether we’re the right people.

UX & UI — the full scope.

Every capability below is work we do in-house. Nothing is subcontracted, and nothing is a placeholder for a conversation about scope later.

  • In-house team only
  • One accountable contact
  • 16 capabilities, quoted upfront
01

Prototyping

Something clickable before anything is built — cheaper to change.

What that covers

  • Low-fidelity wireframes
  • High-fidelity interactive prototypes in Figma
  • Micro-interaction and motion design
  • Developer handoff documentation
02

Product discovery & strategy

Working out what to build before pixels get pushed.

What that covers

  • Product discovery workshops
  • User & market research
  • Jobs-to-be-done & persona mapping
  • Feature prioritisation & roadmapping
  • MVP scoping
  • Success-metric definition
03

End-to-end product design

From first flows to a polished, testable interface.

What that covers

  • User flow & journey design
  • Wireframing & information architecture
  • High-fidelity UI design in Figma
  • Interactive prototypes
  • Design-system foundations
  • Usability testing & iteration

Often combined with

These sit in the same discipline and are usually scoped together — one team, one timeline, one invoice.

How your product design runs

Your product design project, stage by stage.

Most agency process diagrams describe the agency. This one describes what lands in your inbox — because that’s the part you can hold us to.

01Stage 01

Discovery & research

We learn the brand, the users and the goal before a single pixel is drawn.

  • Brand, audience and goals mapped
  • Competitor and reference review
  • Content and journey requirements
  • A creative brief agreed in writing
You receiveA creative brief you sign off.
02Stage 02

Structure & wireframes

The skeleton first — because layout and flow decide whether a design works.

  • Information architecture and user flows
  • Low-fidelity wireframes for key screens
  • Content hierarchy resolved
  • Feedback loop before visuals begin
You receiveWireframes for the screens that matter.
03Stage 03

Visual design

High-fidelity, on-brand and responsive — accessibility built in, not retrofitted.

  • High-fidelity design in Figma
  • Responsive across breakpoints
  • WCAG 2.2 AA contrast and states
  • A reusable component library
You receivePolished designs you approve, screen by screen.
04Stage 04

Prototype & test

Something clickable to feel and test before it becomes code.

  • Interactive prototype of core flows
  • Usability review and refinements
  • Motion and micro-interaction specs
  • Stakeholder sign-off
You receiveA clickable prototype you can share.
05Stage 05

Handover

Dev-ready files and a system, not just flat screens.

  • Design system and tokens documented
  • Assets exported and organised
  • Developer-ready specs and annotations
  • Everything transferred to you
You receiveA component library and assets you own.
06Stage 06

Support & iterate

Guidelines to keep it consistent, and us on hand as it grows.

  • Brand and usage guidelines
  • Revision rounds as agreed
  • New screens on the same system
  • Retainer optional, no lock-in
You receiveDesign guidelines and ongoing support if you want it.
FAQs

Product Design questions, answered.

Straight answers, no fine print. If yours isn't here, ask us — we reply within one business day.

Still have questions?

Real humans, one business day.

  • No-obligation, fixed quote — free
  • Talk to the team who'll build it
  • Reply within one business day
Where we work
US USUK UKCanada CanadaUAE UAEAustralia AustraliaIndia India

Yes. Our discovery + prototype package is exactly what investors want to see, and it's saved founders from building the wrong thing many times.

Ready to talk product design?

Let's build it together.

Tell us where you are and where you want to be — we'll map the route and quote it, free.

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