49.8% organic traffic growth in five months for a coach operator
A coach and minibus hire operator whose site ranked for the company name and almost nothing else — despite serving dozens of route and occasion queries with real demand.
- Client
- Bus Transportation Company
- Industry
- Transport & Logistics
- Timeline
- 5 months
- Year
- 2026
Where they started
Coach hire demand is highly specific: people search by occasion (wedding, school trip, corporate transfer, airport run), by group size, and by route. The site addressed all of it with a single 'services' page and a quote form. That page couldn't rank for any of those queries because it wasn't really about any of them, and every enquiry arrived without the detail needed to quote — so the first reply was always a list of questions rather than a price.
What we did
We built the site out along the axes people actually search: occasion pages, group-size pages and route pages, each with content specific enough to earn the ranking rather than template copy with words swapped. Technical work fixed crawl and indexation problems that were keeping much of the site out of the index entirely. The quote flow was rebuilt to capture date, group size, route and occasion up front, which shortened the path from enquiry to booking and gave the sales team something they could price immediately.
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