SEO Fundamentals: On-page, Technical and Local
How Google crawls, indexes and ranks pages, and the on-page, technical and local SEO work that helps. You audit and fix a real practice website with a free tool you run yourself, and every claim follows Google's documentation.
Or every course for 12 months: $129.00 see all-access
What you'll be able to do
- Explain how crawling, indexing and ranking work
- Set up Google Search Console and read its reports
- Research keywords and match each page to search intent
- Write titles, descriptions, headings and content that help people
- Fix crawling and indexing problems: robots.txt, sitemaps, canonicals, redirects
- Improve page speed and add LocalBusiness structured data
- Set up a Google Business Profile and earn reviews within Google's rules
- Run a full SEO audit and turn it into a prioritised plan
Curriculum
5 modules · 13 lessons · about 5 hours
How search works
Crawling, indexing and ranking, and your window into them.
- 01How Google Search worksCrawling, indexing and serving: the three stages every page goes through, and what you can and can't control.Free18 min
- 02Setting up Google Search ConsoleAdd and verify your site, submit a sitemap, and learn the reports you'll use every week.Free22 min
- 03Keyword research and search intentFind the words real customers use and match each page to what the searcher wants.Video · PDF24 min
On-page SEO
Pages that clearly answer the search.
- 04Titles, meta descriptions and headingsWrite the title and description people see in results, and a heading structure that matches.Video · PDF24 min
- 05Content that helps people (E-E-A-T)What Google means by helpful, reliable, people-first content, and how to show experience and trust.Video · PDF22 min
- 06Internal links and anchor textConnect your pages so people and Google can find every one of them, with link text that says where it goes.Video · PDF22 min
Technical SEO
Making pages easy to crawl, index and use.
- 07Sitemaps and robots.txtTell Google which pages exist and where it may crawl, without accidentally hiding important pages.Video · PDF26 min
- 08Canonical URLs and redirectsPick one address per page, and move pages without losing visitors or search visibility.Video · PDF24 min
- 09Page speed and Core Web VitalsMeasure loading, responsiveness and stability, and fix the image mistakes that slow most small sites.Video · PDF24 min
- 10Structured data for local businessesDescribe your business in JSON-LD so Google understands its name, address and hours, and test it properly.Video · PDF24 min
Local SEO
Showing up for nearby searches and on Google Maps.
Final project
Audit a real site and plan the fixes.
Projects
Fix the Sunrise Bakery site
Take the practice site from 7 errors and 15 warnings to a clean audit, one lesson at a time.
Audit a real website
The final project: a full audit of a real site with a prioritised, honest report and the top fixes made.
Final assessment and certificate
A 10-question assessment covering the whole course. Score 8 or more after completing the lessons and Code Craft issues a certificate of completion with a public verification link.
Go to the assessmentSEO Fundamentals: On-page, Technical and Local: questions
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Still have questions?
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- Reply within one business day
No, but basic HTML helps you understand what's being fixed. The course explains every snippet, and the free lessons of Web Development Foundations cover the basics.