Most projects go wrong before any design starts: the goal is fuzzy, the audience is everyone and success is never defined. Here is the approach we use with every client to fix that early.
Start with the outcome
Write down what should be different six months after launch, in numbers if you can: more enquiries, fewer support emails, higher average order value.
- Who is the one audience that matters most?
- What should they do next on the page?
- How will you know it worked?
Clarity up front is the cheapest design decision you will ever make.
Keep the answers on one page and share it with everyone involved. It becomes the yardstick for every decision that follows.
Leave a Reply